Business Sense

Serendipity is such an odd thing. I had a late lunch today with my sister at La Segunda, a cafeteria-style Cuban bakery and restaurant.

Many years ago, I spent $150,000 for my law degree. Not all at once, mind you. It took me a while to pay back all those loans.

If you could have one super power, which would you choose? Without hesitation, I’d choose the ability to read people’s minds, though I must admit that social media eliminates the need to be super.

Just the other day, I sat (in front of four studio cameras) across from Bill Logan, at his roundtable segment during Sarasota’s ABC 7’s News at 7.

Social media has altered the way that we make big purchases, that we announce our engagements to speak and our engagements to be married.

Earlier this year, my city declared a state of emergency. Later, President Trump made the same declaration.

How many of us ever wanted to speak in public? Or ever thought we’d have to engage in public speaking?

It’s time now to discuss our last marketing forte, Partner. In my previous blogs, we discussed how best to Pitch, Publish, Present, and Profile in this lockdown environment.

We’ve now discussed three of the five marketing fortes and how you can work on them during this quarantine. You’ve learned about Pitch, Present, and Publish. Now it’s time for Profile.

How are your marketing endeavors going now, while you’re still on lockdown? Now is the perfect time to double-down on your efforts. We’ve already discussed Pitch and Publish, so let’s take a look now at how you cultivate the next logical step in your campaign, the Present forte.