A Guaranteed Step-by-Step Approach to Marketing Your Legal Practice

I know how hard it is to run your practice, handle case load, and then find time for marketing. There is so much to know in terms of marketing, and you can waste a lot of time doing the wrong things.

I can help.

What if I could give you your marketing plan for the next year in a box?

For the last 40 years, I’ve saved all the ideas and actions that worked and eliminated a lot of mistakes that didn’t and created a 52 week, step-by-step fool proof system to market a legal practice. Just follow along and you’ll be fine. In fact, I guarantee that if you follow the steps and keep in touch, the box (Marketing Toolkit) and everything in it will more than pay for itself. If it doesn’t, I’ll give you your money back.


“The most important thing that stood out for me was having a plan of what to do. As an attorney, you are inundated with different tasks and priorities. Joryn was able to help me focus on here are the things you need to do to grow your practice.”

A. Diaz Jr

Legal Practice Marketing Toolkit

Become a Legal Marketing Champion

Learn and put into practice the Five Fortes to effectively focus your marketing efforts. Apply your passion for the good that you do by focusing your marketing efforts on growing your practice.

The Five Fortes

Pitch – Compelling and with clarity each and every time.
Publish – Proactively create and publish quality content consistently
Present – Passionately present at public events and connect with the crowd
Profile – Ensure your brand is conspicuous and rises above the noise
Partner – Effortlessly develop a partner and referral source without selling

Your investment $7,495. Money-Back Guarantee.

Call for special payment options (813) 870-3839

Marketing Your Legal Practice Toolkit Outline

The toolkit includes guidelines, protocols, instructions, samples, and forms, all on thumb-drives and in a handbook. It also includes sample marketing products, free gifts, advertising materials, and books, all of which will whet your prospect’s appetite for your legal services.


Do you clearly articulate the value of the services you provide? Do you have a compelling answer to the question “What do you do?” One that invites questions? Clarity is the ability to communicate your message in a way that convinces.

Pitch guidelines and instructions – covers how to develop your practice pitch, when to use it, and which pitch to use in what circumstances, not only for you but for your entire team. Includes sample forms, pitches, slogans, infomercials, case studies, and more.


Do you have authority in your profession? Are you perceived as the expert, as having the answers? Credibility enables you to write clear and compelling blogs, articles, tweets, and books that people will read, relate to, and share.

Publish guidelines and instructions – covers how to conceptualize ideas for publications, use and re-use themes, choose where to publish, decide when to publish, title your publications, self-publish, and obtain both book testimonials and forewords. Includes sample forms, books, articles, blogs, tweets, case studies, and more.

“What I got was an ability to communicate more with the people that are calling into the firm. I learned to get out of a routine answering of questions and move to a more passionate way to deal with each client individually.“

J. Gunnin


Are you invited to speak at trainings, at events, on podcasts, on radio shows, and on TV? Do people seek you out because of your ability to connect with a crowd? Coherence is your ability to communicate your vision persuasively, to “spread the word” to more than one person at a time.

Present guidelines and instructions – covers how to find venues, to be invited, and to decide what to present. Includes ready-to-use Power Points, whiteboard videos, and audio-videos for presenting, whether in a theatre, a classroom, a meeting hall, or your own conference room (along with scripts, so that you can recreate them with your own voice-overs, audio-videos, logo, and/or notes). It also includes posters and quizzes to explain your services to clients and to prospects easily and succinctly. Includes Speakers Bureau guidelines, protocols, forms, and instructions. Contains everything needed to present well on podcast, radio, TV, and in the press, the forms, sample transcripts, interview questions, and more.


Is your brand conspicuous, visible, and easily identified, both on-line and in traditional media? Have you positioned yourself as the “best solution?” Take your ideas, your vision, and your cause “above the noise.”

Profile guidelines and instructions – covers how to grow your profile and use it to market your legal practice. Includes debrief and interview outlines, case studies, sample testimonials, instructions for how to obtain the best written and video testimonials, and more.


Do people approach you to partner? Are others excited to connect with you and to help you market your legal practice?

Partnership guidelines and instructions – covers connecting with other collaborative professionals in your community, as well as first responders and other referral sources, in order to increase your opportunities. Includes case studies, forms, handouts, samples and more.

“After 20 years I had kind of run out of ideas for marketing. This helped spark me in terms of new ideas. Joryn has a very deep understanding of marketing. The information was clear and accessible to someone who is not as familiar with marketing.”

J. Chase

Marketing Your Legal Practice Toolkit

Your investment $7,495. Money-Back Guarantee.

Call for special payment options (813) 870-3839