Business Sense
Support Staff Pitch
As the first contact or gatekeepers to your firm, your support staff plays a vital role in pitching your practice to potential clients. They are the first ones with whom potential clients speak, and therefore, they provide those all-important first impressions. Your receptionists should be caring, sympathetic people who are willing to take some time…
Read MoreHow To Start A Law Firm
There is a lot to do when running your own law firm. If you do not keep your finger on the pulse, there is always someone who is willing to bump you right out of your place. With that being said, every single one of you who has ever thought to take the plunge…
Read MoreCommitment to Collaborative: The Importance of Grit in Changing the Way the World Gets Divorced
So you’re a collaborative professional who wants to change the way the world gets divorced. You’ve been to the training, and you’ve heard the testimonials from colleagues and clients alike about how collaborative practice is a kinder, gentler process that saves divorcing clients a lot of pain. And you want to be a part of…
Read MoreHow To Develop Your Business Plan
HOW TO DEVELOP YOUR BUSINESS PLAN© Opening a start-up law firm is not a simple undertaking. There are so many items to consider and for which you must plan. All law firms start with great ideas and good intentions, yet not all new law firms succeed. Thomas Edison once said, “A good intention with a…
Read MoreHow To Write Compelling Tweets
Writing a compelling tweet on Twitter can be challenging; you have a limited number of characters with which to make your point. The rules for writing compelling tweets are not what you would think. Your sole goal in a tweet is to convince someone to click on it. Pique your reader’s interest so that she…
Read MoreConstant Focus
How Harry Potter Impacted My Marketing Techniques and Enabled Me to Sign Three Collaborative Clients in the First Two Days This Week If you loved Harry Potter, you remember Professor Moody, the one-eyed, one-legged professor with a gravelly voice and a scarred face. He preached to his students, and, indeed, to anyone who would listen,…
Read MoreHow To Pitch So That Listeners Grasp What You Really Do
As a financial professional, you are probably used to people (laypeople, clients, family, friends, pretty much everyone!) not really understanding what it is that you do. You’ve no doubt heard your close family introduce you to others in a vague way, like “he’s a financial guy” or “he does something in finance.” While it may be…
Read MoreHow to Market Your Business Online
Online marketing is an essential marketing tool, but unless you hire a company to do it for you, it can be time-consuming. To make it more manageable, consider assigning various staff members each of the following duties: Each week, staff should conduct an online search for your firm’s name at the following popular search…
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