Business Sense
How To Develop Your Business Plan
HOW TO DEVELOP YOUR BUSINESS PLAN© Opening a start-up law firm is not a simple undertaking. There are so many items to consider and for which you must plan. All law firms start with great ideas and good intentions, yet not all new law firms succeed. Thomas Edison once said, “A good intention with a…
Read MoreHow To Write Compelling Tweets
Writing a compelling tweet on Twitter can be challenging; you have a limited number of characters with which to make your point. The rules for writing compelling tweets are not what you would think. Your sole goal in a tweet is to convince someone to click on it. Pique your reader’s interest so that she…
Read MoreConstant Focus
How Harry Potter Impacted My Marketing Techniques and Enabled Me to Sign Three Collaborative Clients in the First Two Days This Week If you loved Harry Potter, you remember Professor Moody, the one-eyed, one-legged professor with a gravelly voice and a scarred face. He preached to his students, and, indeed, to anyone who would listen,…
Read MoreHow To Pitch So That Listeners Grasp What You Really Do
As a financial professional, you are probably used to people (laypeople, clients, family, friends, pretty much everyone!) not really understanding what it is that you do. You’ve no doubt heard your close family introduce you to others in a vague way, like “he’s a financial guy” or “he does something in finance.” While it may be…
Read MoreHow the CEO’s Divorce May Affect You
How the CEO’s Divorce May Affect You In Florida and many other states, income earned and assets purchased during a marriage are considered marital property, subject to equitable distribution between the couple if they divorce. But what happens when those assets include shares of stock in a publicly-traded company? In the divorce of Kforce Inc.…
Read MoreHow to Market Your Business Online
Online marketing is an essential marketing tool, but unless you hire a company to do it for you, it can be time-consuming. To make it more manageable, consider assigning various staff members each of the following duties: Each week, staff should conduct an online search for your firm’s name at the following popular search…
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