The From Rookie to Rainmaker Toolkit – Why?

My toolkit will walk you through the step-by-step process you need to become the marketing master in your market. Hone the five key fortes that are guaranteed to grow your practice: Pitch, Publish, Present, Profile, and Partner. I’ve taken everything I learned about marketing my law practice and reproduced it, “canned” it, if you will, so that you can easily repeat all of the marketing successes I’ve enjoyed and avoid the errors I made along the way.

I’ve seen firsthand how my marketing strategies have succeeded. For my business, I was transforming it from an everyday highly sought-after trial practice to an unusual and little-known practice area, a peaceful collaborative family law firm, my now preferred service. Since beginning my marketing education and transforming my marketing campaign, I’ve had client after client walk into my firm and ask for a collaborative divorce because they already know that I am passionate about and skilled at collaborative practice, or they read about me on social media, or they saw me on T.V., or they heard about it from someone who heard me speak, or they read about it in my book that their buddy gifted to them when they mentioned “divorce.”

By honing my five fortes, by pitching, publishing, presenting, improving my profile, and partnering with the right professionals, I have not only spread the word that there is a better, healthier way to divorce, but I have floated to the top of the rainmaker pyramid in my community, providing not just collaborative divorce services, but all divorce services. That’s just the nature of the marketing beast.

And these techniques are not just for law firms. They are perfect for any business owner who wants more of the right type of clients or customers walking through her door to purchase her services.