Hey, you divorce lawyers! How’s this for a new tool to add to your marketing toolkit? Is your client the “impecunious spouse”? New Chapter Capital offers him or her “divorce financing assistance.” This company provides funds to folks trapped in divorce proceedings anywhere in the United States. And New Chapter will fund not only your client’s legal fees, but also his reasonable living expenses during the divorce process.
The Situation
How is this a marketing tool, you ask? Clients worry about how they will pay their lawyers. (If they don’t, they should.) We all talk about getting the other party to pay our fees, but all our client needs to do is some internet research to realize that that’s like “buying a-pig-in-a-poke.” Many times, you don’t want to even take the case without some up-front money and, by the time the case is over, and the real issues have all been tried, the client no longer has the stomach to chase the other side for fees, too. So how do those fees get paid?
As you know, many folks don’t control their money or other assets; their spouses do. Add to that that just getting in front of a judge to ask for temporary support is an arduous and time-consuming process, with no guarantee at the end of it, so how does the needy spouse even retain your services in the first place?
Well, sometimes, even if your would-be client doesn’t control the marital assets, he does have a job, so he has some income at his disposal. Often, the needy spouse has at least one credit card to use for your fees. Sometimes, he has a parent (who, thanks to him, is now a grandparent) who is willing to fund the litigation.
But what if not? Do you lose the client because he can’t afford you? Now, that’s not necessarily the result. New Chapter can help.
The Good News
How does New Chapter do this? By advancing your client a portion of the money he expects to receive in his divorce. Divorce is stressful. The legal process can be time consuming, frustrating and, at times, expensive. Financial disparity between spouses can put the non-earning spouse at a distinct disadvantage, especially in the courtroom.
Unlike banks and other finance companies, New Chapter assesses your client’s eligibility based on his expected divorce settlement. Moreover, he is not required to demonstrate his ability to make monthly repayments; no repayments are required until the case settles.
Not surprisingly, New Chapter (and isn’t that a great name?) is the brainchild of a former matrimonial lawyer, Nicole Noonan, a nationally recognized divorce expert. Crowned the “Fairy Godmother of Divorce” by the New York Post, Nicole is a frequent featured speaker on Bloomberg’s “Talking Stock with Pimm Fox.” She has been featured on Good Morning America, Bloomberg TV, and WLNY’s “The Couch.”
New Chapter helps level the playing field. If your client is the “impecunious spouse,” New Chapter can help.
For more on how to market your professional practice, reach out to me at Joryn@JorynJenkins.com or find me at Your Collaborative Marketing Coach, because your marketing is my marketing!
