Marketing Blog

Couple laughing

Why Is Laughter “The Best Medicine”?

I remember in the good ol’ days, the mailman delivered our Reader’s Digest every month, like clockwork. (I lived with my grandparents, in case you ...
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Knowing Your Business

If you could have one super power, which would you choose? Without hesitation, I’d choose the ability to read people’s minds, though I must admit ...
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Four Tips For Professionals Leading Clients

Every collaborative divorce professional plays an instrumental role in leading his clients through their divorce processes. So when working with your collaborative clients, remember the ...
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Should Collaborative Professionals “Do it For the Gram?”

Do you know how to “Do it for the Gram”? No? Well, you should! It’s quite easy to do. Just photograph your Instagram-worthy experience and ...
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Get Your Collaborative Words Right

We talk about “impasse” in the collaborative process, but that word carries a negative connotation, doesn’t it? And it’s not really our word, is it?
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Proof of Profile

I talk a lot about the Five “P”s, what I invariably call “The Five Fortes of Marketing.” And professionals usually have no problem understanding the ...
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Marketing by Interview

Like any other business selling either products or services, your law firm requires precise marketing of its legal or collaborative or mediation services.
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