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Trial and Error

By Joryn Jenkins

I attended a team meeting the other day, planning a collaborative process workshop. My presentation was to be on marketing, of course. (I am the Marketing Maven, after all!) As this was to be a weekend event, I requested that the planning committee consider inviting, not just professionals, but also their significant others. In fact, I suggested that we go out of our way to cater to such others, in our drive to market this innovative and significant process, by including several social events during the weekend. Along those lines, I also proposed that we serve alcohol at the social events.

We deferred decision on these items until the next meeting.

Afterwards, the committee chair sent out the meeting minutes and an agenda for the next. Somehow, she had combined my several ideas into one, very brief proposal: “Joryn suggests that souses be invited.”

Clearly a typo, a mistake. One that everyone recognized and understood (and that, incidentally, was very funny).

What does trial and error really mean? In theory, it’s a process of determining the correct way to accomplish something by making multiple attempts and learning from the failures or mistakes made before success is achieved.

But mistakes can be costly, can they not? And we can lower the cost of errors by learning from mistakes already made, and paid for, by others before us.

Some people learn from other people’s mistakes; some people are those other people. Which are you?

For the first 30 years of my legal practice, I was “other people,” committing lots of marketing errors. Yes, I had a very successful practice, but I made mistakes in promoting my services that, added up, without a doubt cost me hundreds of thousands of dollars over the decades.

When I saw the value my clients got out of their collaborative divorces and shifted my legal practice from court-focused to courtless, I determined to take my marketing “to the next level.” I decided I wanted to “Change the Way the World Gets Divorced.” Over the last 10 years, I made even more mistakes in creating the successful collaborative practice that I have now.

If you’d like to learn from my mistakes, to avoid them and discover a guaranteed program to take your collaborative practice to the next level, read on.

But I can’t do that all by myself, and I know it. After all, it takes two lawyers to provide collaborative services. Plus, more often than not, at least one facilitator or coach and one financial neutral. So I took all the best I had learned over the last 40 plus years and created my Collaborative Marketing Toolkit. It will walk you, my fellow collaborative professional, through each successful step of the way to build your practice, to get the clients you want, and to create a steady stream of courtless referrals.

I’m so sure that this toolkit will work for you that I will give you a money-back guarantee. Follow my program and, if you don’t generate more in fees than what you paid for it, I’ll give you your money back.

Because I’m committed to the success of your growth, I’ll even let you pay for the program over time. Click here for more info and to set up a call to get you started on your next level of success.

Here’s what Carol Hughes, a collaborative divorce coach and author of Home Will Never Be the Same Again: A Guide for Adult Children of Gray Divorce, had to say, after commencing the Toolkit program:

As a mental health professional, I’ve already seen positive results from performing the Weekly Steps you include in your Marketing Toolkit! First, I wrote my book with my co-author, Bruce Fredenburg. Since then, I’ve had three blog posts published on my Psychology Today guest blog page, a huge win for me, and a fourth one in the works. And I now have written a number of other blogs that have been published in various online publications. All because I followed your marketing plan and the Weekly Steps. Success!

Partner with me to change the way the world gets divorced. Assume your role as a Collaborative Champion today! Refer to this email when you contact my assistant, Austin, to start your year-long journey, and he’ll provide you a coupon code for a $1,000 discount!

And for more on how to profitably market your practice, reach out to me at or find me at Your Collaborative Marketing Coach, because your marketing is my marketing! Let’s change the way the world gets divorced, together!

Joryn, attorney and Open Palm Founder, began her own firm here in Tampa after a 14-year career in law, 2 of which she served as a professor of law at Stetson University. She is a recipient of the prestigious A. Sherman Christensen Award, an honor bestowed upon those who have provided exceptional leadership to The American Inns of Court Movement. For more information on Joryn’s professional experience, take a look at her resume.

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