2: Staff Pitch

Does your support staff know your pitch? Do they know their own? How does it differ from yours? Calendar office meetings with your staff members to review and critique their pitches. 

Read Support Staff Pitch and “The Fitness Instructor” from Changing the Way the World Gets Divorced 


You are now prepared to teach your staff to create their own social pitches. 

Review them out loud with your staff weekly for at least four weeks, until they are comfortable with their own pitches 

Hold each staff member accountable for pitching to at least one person each week. Include this in their standard weekly accountability reports to you.