Marketing Blog

Growth Spurt

I thought I was so smart, discovering a new way to apply the collaborative dispute resolution process… to what I call Stressful Life Events.
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The Do’s and Don’ts of Social Media

First, do you use social media to tell your collaborative story? If you don’t, why not? Is it because you don’t know how?
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Consults Only Make You Money When They Become Clients

First, you must get them in the door (or on your Zoom, as the case may be). How did they find you in the first ...
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We know Who Your Next Client Is; Do You?

If you’ve studied marketing, you already know you should have identified an avatar, the perfect client.
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Creativity, Innovation, & Collaboration – Part II

As the deadline for my speech at World Creativity and Innovation Week approached, I began to feel the pressure. Sure, I’d come up with some ...
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Creativity, Innovation, & Collaboration – Part I

I was to speak soon at one of the events celebrating World Creativity and Innovation Week. Strangely, I felt distinctly outside my comfort zone.
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How to Sign Your Next Collaborative Client

I will help you sign your next collaborative divorce client. Why will I do that? Because 10 years ago I decided to change the way ...
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Trial and Error

I attended a team meeting the other day, planning a collaborative process workshop. My presentation was to be on marketing, of course.
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A Picture Is Worth A Thousand Words

Leonardo da Vinci opined that a poet would be “overcome by sleep and hunger before [being able to] describe with words what a painter is ...
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