First, do you use social media to tell your collaborative story? If you don’t, why not? Is it because you don’t know how?

First, you must get them in the door (or on your Zoom, as the case may be). How did they find you in the first place?

If you’ve studied marketing, you already know you should have identified an avatar, the perfect client.

As the deadline for my speech at World Creativity and Innovation Week approached, I began to feel the pressure. Sure, I’d come up with some thoughts about how creativity works.

I was to speak soon at one of the events celebrating World Creativity and Innovation Week. Strangely, I felt distinctly outside my comfort zone.

I will help you sign your next collaborative divorce client.
Why will I do that? Because 10 years ago I decided to change the way the world gets divorced.

I attended a team meeting the other day, planning a collaborative process workshop. My presentation was to be on marketing, of course.

Leonardo da Vinci opined that a poet would be “overcome by sleep and hunger before [being able to] describe with words what a painter is able to [depict] in an instant.”