How are your marketing endeavors going now, while you’re still on lockdown? Now is the perfect time to double-down on your efforts. We’ve already discussed Pitch and Publish, so let’s take a look now at how you cultivate the next logical step in your campaign, the Present forte.
My last blog focused on the importance of Pitch, the first step to and, in fact, the critical cornerstone of your marketing campaign. The next forte of any successful marketing plan is Publish.
Quarantine can be uncomfortable for normally busy people like us. But rather than resigning yourself to becoming a couch potato who rarely changes out of her pajamas, if, in fact, you have any, use your newfound downtime wisely.
Why am I so passionate about marketing collaborative practice? When I was seven, my parents divorced. My mother loaded us kids into the van and moved us three thousand miles away. I never saw my father again.
Let’s talk about how to capitalize on what I’m going to call “Collabortunities.” (Yes, I just coined a new word.) The COVID-19 outbreak has brought financial devastation to many small businesses. But it has also brought those with authentic entrepreneurial spirit a sea of opportunities. How can you ensure that your collaborative practice thrives during this trying time when so many will, no doubt, fail?
In so many ways in life, timing is everything. You could meet the most incredible mate, but if you’re too young, in a relationship, living in different states . . . whatever the issue, the timing of your meeting may make it impossible to explore this tantalizing relationship further.
Like any other business selling either products or services, your law firm requires precise marketing of its legal or collaborative or mediation services. This marketing can occur on various mediums, although one method, which I will call the “interview model,” is often overlooked. A media interview, unlike advertisements, commercials, and billboards, which cost a great deal when compared to the marketing budget of a small or solo law firm, usually markets your firm’s services for free.
I received an opportune email recently from a salesperson for a local TV station. As we all sit in lockdown because of the novel coronavirus outbreak, she sent me an unsolicited offer. She was just doing her job, marketing the station’s advertising. I could see her sitting at her kitchen table, pounding away on her laptop, alternating between the internet, where she was researching possible purchasers of her product, and her email, where she was crafting her sales pitches.
Many businesses were web conferencing before COVID-19 changed the normal rules of engagement for the rest of us. Lucky us! Once I decided to look, finding ground rules for hosting and attending virtual meetings (and happy hours!) was not much of a challenge.