How Long Should Your Blogs Be?

By Joryn Jenkins

Help! I don’t know what to put in my blog!

With all the information floating out there on the internet, it’s hard to determine what’s true and what’s noise. Everyone has a voice these days, so critical thinking is crucial to decipher what steps to take to be successful online.
So how many words should be in your blog? You’ll hear anywhere from 300 words to as many as 2,000 for a successful blog post. Don’t kill yourself trying to create posts with little meaning. Your blog should be full of information and passion. If so, you’ll come up with at least 500 words of unique content, essentially what Google’s auto-bots are looking for when browsing through your site map. But if you need an actual number, aim for roughly 500 words.

There’s no need to write 1,500 words if you’re being redundant or boring. Always be unique!

Dare to be different and you have a greater chance of being found online!

After you finish writing your unique and enthusiastic post, start researching keywords to find out what people are looking for. Incorporate those words into your blog. Tools, such as Google Adwords, are free, and will tell you who’s searching for that term in your area, as well as around the nation.
So what’s your take-a-way? Be exceptional. Be passionate. Use your voice. Ironically enough, Google’s AI (artificial intelligence) can pick up on the human voice, and you want yours to be heard! And if you’re not sure, just start writing. You can always improve as you go along!
To learn more about writing an effective blog, check out one of my latest booksOpen for Business, Changing the Way the World Gets Divorced®, on marketing for your law firm!

This topic can be found on pages 221-222

Joryn, attorney and Open Palm Founder, began her own firm here in Tampa after a 14-year career in law, 2 of which she served as a professor of law at Stetson University. She is a recipient of the prestigious A. Sherman Christensen Award, an honor bestowed upon those who have provided exceptional leadership to The American Inns of Court Movement. For more information on Joryn’s professional experience, take a look at her resume.

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