Marketing

Culture

I went for my walk today, expecting the street and sidewalks to be peopled with the usual crew of morning walkers, with and without their dogs, as well as bikers, runners, racers, and the occasional straggler.

What If?

Seventy percent of U.S. households, or about 90.5 million families, own a pet, according to the 2021-2022 National Pet Owners Survey.

Proof of Profile

I talk a lot about the Five “P”s, what I invariably call “The Five Fortes of Marketing.” And professionals usually have no problem understanding the powers inherent to four of those superpowers, i.e. Pitch, Publish, Present, and Partner.