I talk a lot about the Five “P”s, what I invariably call “The Five Fortes of Marketing.” And professionals usually have no problem understanding the powers inherent to four of those superpowers, i.e. Pitch, Publish, Present, and Partner.
Like any other business selling either products or services, your law firm requires precise marketing of its legal or collaborative or mediation services.
One of the best ways to repair the damage to your on-line reputations is to strengthen your profile with positive content and push down negative content that can’t be removed. Piling good reviews on top of a bad one helps hide it and, if a bad one has affected your score, several good ones will …
Fix Your Online Profile Your online profile can suffer a hit for reasons purely beyond your control. How many times has an opposing party left you a one-star review because you did such high-quality work for your client? In the old days of Family Law Practice, your client’s losing former spouse would throw a baseball …
Perfect pitch, more formally known as absolute pitch, is the ability to sing or play any note with no former reference tone. This means that, if you were to ask someone with perfect pitch to sing an ‘F’ on the spot, she would be able to reproduce it completely accurately with no guiding note.Music gets so much …
HOW TO PREPARE TO GROW YOUR CLIENT BASE© Many law firms want to grow their client base, and eventually their practices, without developing a strategic plan. You must be sure to continue to give each client outstanding service, not only to attract new clients but also to retain current clients. Retaining current clients is as …
Opening a start-up law firm is not a simple undertaking. There are so many items to consider and for which you must plan. All law firms start with great ideas and good intentions, yet not all new law firms succeed. Thomas Edison once said, “A good intention with a bad approach often leads to a …
Still have questions? Want to know the best place to start on your journey to change the way you market your law practice?
