It is critical that collaborative neutral professionals begin to take some responsibility for bringing clients into the collaborative process. We put the burden on the lawyers, and they are not always up to the task.
Let’s talk about how to capitalize on what I’m going to call “Collabortunities.” (Yes, I just coined a new word.) The COVID-19 outbreak has brought financial devastation to many small businesses. But it has also brought those with authentic entrepreneurial spirit a sea of opportunities. How can you ensure that your collaborative practice thrives during this trying time when so many will, no doubt, fail?
I received an opportune email recently from a salesperson for a local TV station. As we all sit in lockdown because of the novel coronavirus outbreak, she sent me an unsolicited offer. She was just doing her job, marketing the station’s advertising. I could see her sitting at her kitchen table, pounding away on her laptop, alternating between the internet, where she was researching possible purchasers of her product, and her email, where she was crafting her sales pitches.