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i am not john morgan legal marketing

I’m Not John Morgan: What We Can Learn From His Marketing

John Morgan started out here in Tampa, but he’s known throughout nearly all of America. He’s the personal injury lawyer who coined the slogan “For the People.” It’s a catchy pitch and he’s made the most of it, putting it on billboards, in radio ads, and scattering it across the United States as he makes…
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the parts of a presentation jorynjenkins.com

The Parts Of A Presentation

Your presentations should be comprised of the following parts: An opening that draws in the listener; A preview of what’s to come (“Tell them what you’re going to tell them”); The body of the presentation (“Tell them”); Interaction with the audience; A summary of what the audience should have learned (“Tell them what you told…
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referral network

How To Build Your Referral Network

To be successful in any business, you must have a strong network of referral sources. To develop and maintain such relationships, follow these steps: 1. Join two to three diverse organizations, whether social, cultural, political, religious, charitable, professional, or of some other genre. Sign up with a general business group, as well as, perhaps, a…
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constant focus part 2 collaborative process

Constant Focus Part 2: How I Signed Three Collaborative Clients in Just Two Days

The Rest Of The Story: How I Signed Three Collaborative Clients in Just Two Days For those of you much younger than I, Paul Harvey was an American radio broadcaster for ABC Radio. For close to 60 years, Harvey’s programs reached as many as 24 million people a week. I used to love listening to…
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constant focus

Constant Focus

How Harry Potter Impacted My Marketing Techniques and Enabled Me to Sign Three Collaborative Clients in the First Two Days This Week If you loved Harry Potter, you remember Professor Moody, the one-eyed, one-legged professor with a gravelly voice and a scarred face. He preached to his students, and, indeed, to anyone who would listen,…
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How To Pitch So That Listeners Grasp What You Really Do

As a financial professional, you are probably used to people (laypeople, clients, family, friends, pretty much everyone!) not really understanding what it is that you do. You’ve no doubt heard your close family introduce you to others in a vague way, like “he’s a financial guy” or “he does something in finance.” While it may be…
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Brainstorming

Brainstorming settlement ideas is a crucial component of the collaborative process. Collaborative practice provides an open environment that encourages everyone on the team to participate. The participants should feel as though their thoughts are being heard and their interests validated. Collaborative professionals will encourage active listening in a casual environment.  The brainstorming step follows the…
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The Opposing Counsel

It’s a funny thing about collaborative cases; we trial lawyers are so accustomed to our secret language that it turns out collaborative practice is not just about making the paradigm shift in our attitudes, but it’s also about making that adjustment in the very language we use when we discuss our cases. Our special shorthand,…
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THE SEVEN BIGGEST DIVORCE MISTAKES #6

When making any major life decision, always get a second opinion! A lawyer should explain the various divorce options available for obtaining that final judgment. But lawyers are human. They have biases. They make mistakes. They want to make money. Always get a second opinion before choosing an attorney. But once you do retain counsel, take…
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How To Deal With Father’s Day Post Divorce

You did it. You finally received a final judgment of dissolution of marriage, restoring you to single status. The moment you had been waiting for while going through such a painful process has finally arrived. Game over. Right? Except that now Father’s Day is coming up and you’re wondering how this first father-centric holiday post…
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