By Joryn Jenkins

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou.

We’ve all heard the quote; we all know it’s true. But take it one step further; I’m an advocate for accolading. (Is that a word?) So how is that about marketing?

Easy answer. It is critical to good marketing to congratulate our partners who are also involved in changing the way the world gets divorced, even when they’re half a world away. People refer, not only to people they know, like, and trust, but also to people who notice them. I happen to know Camille Milner, but, even if you don’t now, she’ll remember you when she meets you, or the next time she sees your name, if you applaud her for the award she just received. (You can use your Talkwalker, Social Mention, and Google Alerts to find such bits of special (not trivial!) trivia. Just read my blog on how to use these techno-savvy marketing tools! Knowing Your Business.)

So this popped up on my computer the other day: Camille Milner Receives Gay Cox Award. Now what, you ask?

When you find these gems, reach out to the other person with your well wishes, and, at the same time, ensure that you provide her with some salient bit of information about yourself, a presentation you have planned, a conference you both might meet at, or, perhaps, an award that you’ve received, anything that will help her remember you for next time. Think about your social pitch. What did you include in it when you created it? Elements of Your Social Pitch. What credentials were so impressive that you included them in that. Well, wouldn’t those be appropriate in an on-line introduction of yourself, as well?

For more on how to market your professional practice, reach out to me at or find me at Your Collaborative Marketing Coach, because your marketing is my marketing!

Joryn, attorney and Open Palm Founder, began her own firm here in Tampa after a 14-year career in law, 2 of which she served as a professor of law at Stetson University. She is a recipient of the prestigious A. Sherman Christensen Award, an honor bestowed upon those who have provided exceptional leadership to The American Inns of Court Movement. For more information on Joryn’s professional experience, take a look at her resume.

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