Month: July 2020

Proof of Profile

I talk a lot about the Five “P”s, what I invariably call “The Five Fortes of Marketing.” And professionals usually have no problem understanding the powers inherent to four of those superpowers, i.e. Pitch, Publish, Present, and Partner.

Marketing by Interview

Like any other business selling either products or services, your law firm requires precise marketing of its legal or collaborative or mediation services.