Archive for May 2016

How to Market Your Business Online

Online marketing is an essential marketing tool, but unless you hire a company to do it for you, it can be time-consuming. To make it more manageable, consider assigning various staff members each of the following duties:   Each week, staff should conduct an online search for your firm’s name at the following popular search…

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Protecting Your Profile

Although developing your profile is largely about your on-line presence, if you hope to be invited to join collaborative teams, then your off-line reputation is also crucial. The best way to improve your off-line profile is to be visible in your community, but not by making mistakes that everyone talks about. Working on your profile…

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How to create a lasting professional relationship.

  Success in any profession is a combination of luck, opportunity, and follow through. There is a reason for clichés like this one: “I was in the right place at the right time.” (We always forget to add “and I did the right thing.”) This combination of success factors often occurs as the result of…

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